Public Relations photoshoot for London PR agency

Published on Tue Nov 4, 2014 by

I recently worked with London agency Frank PR to secure national media coverage for their clients, bookmakers Paddy Power. The agency and client have a well-established reputation in the PR world for outrageous stunts and unusual guerrilla marketing techniques. So I was super hyped when asked to help them for a shoot in Liverpool.

The aim was to provide a fun story in the media, to back up an above the line poster and media campaign featuring the latest antics of Liverpool striker Mario Balotelli. In the days prior to the shoot at Anfield, Balotelli angered his manager Brendan Rodgers by swapping shirts at half-time. So, the idea was to allow fans at the next home game, the opportunity to swap his shirt for a Liverpool legend - offering free Robbie Fowler and Ian Rush branded replica shirts.

The PRs arrived at the ground and after a quick location scout, we decided on our spot for the photos and or course had a little back-up plan, in case anything went wrong or we were asked to move. Then a van arrived with the necessary branding, replica shirts and a mock up market stall ! After finding some willing volunteers, we went for it and got the shots the clients required. A quick camera-phone shot emailed directly confirmed this and then we rushed to a Wi-Fi zone to do a final edit, caption and then send over the images to Frank PR's offices in London. Within an hour, social media was buzzing about the stunt, with 4K retweets from the Paddy Power account and lots of other features on targeted sites, the client was happy. The next morning it also hit the nationals as well, including The Daily Mirror, The Star and the Metro , so a really successful photo shoot in terms of coverage.

A few tearsheets below.

Mirror national coverage

Daily Star PR national coverage photographer

 

If you've arrived here looking for professional photographers in Liverpool, you've come to the right place - give me a call on 07810 321634 and if I can't help you, I'm sure I know someone who can.

Prev |< Hi-rise location photography for E-On | Inside the Liverpool Seamen's Orphan Institution >| Next

Tags: FrankPR, Anfield, PaddyPower

Author: David J Colbran
Fine art photography prints for sale in black and white and colour by Liverpool photographer David J Colbran

Fine Art photography prints for sale

I’m excited to announce that you can now buy Fine Art Photography Prints in my online shop. I've sold a few limited editions in the past to clients and friends and now open this up to everyone. Read more...

Liverpool photographer releases statement and response to the Covid-19 virus pandemic.

Covid-19 Response September 2020

DJC Design remains open and is responding to the Covid-19 virus with the health and wellbeing of our co-workers, clients and the community as our first priority. Read more...

Photographs of bespoke shipping containers

Cargostore is the World's largest supplier of shipping containers and I was asked to take images across several sites and several days of bespoke conversions. Read more...

"David designed the website for a new company I've started with colleagues. He produced an excellent website for a very reasonable price, had great ideas and was easy and pleasant to deal with throughout. He responded very quickly to our requests and I would strongly recommend him."

 

Andy McLean

Director at First Call Partners

Responsive web design in Liverpool - image example

Let's start a new project together